徐苑玲

emma2

研究領域

行為財務學、投資心理學、資產定價、文字探勘、社群媒體行銷、口碑行銷

任教科目

行為財務學、投資心理學、金融社群媒體行銷、個人投資理財、財經傳媒專題

學歷

政治大學財務管理博士

經歷

  • 世新大學財金系 專任副教授 (2017/2~迄今)
  • 世新大學資管系 兼任助理教授 (2011/2 ~ 2014/1)
  • 世新大學財金系 專任助理教授 (2006/8 ~ 2017/1)

論文著作

A. 期刊論文

  1. 徐苑玲、黃柏凱、洪琳雅,2017,性別與投資行為偏誤,證券市場發展季刊,第29卷第4期,147-182。(TSSCI)
  2. Hsu, Yuan-Lin and W.J. Jane, 2016, Bidirectional causality for word of mouth and the movie box office: An empirical investigation of panel data. Journal of Media Economics 29, 139-152. (SSCI)
  3. Hsu, Yuan-Lin, Shih-Kuei Lin, Ming-Chin Hung, and Tzu-Hui Huang, 2016, Empirical analysis of stock indices under a regime-switching model with dependent jump size risks, Economic Modelling 54, 260-275. (SSCI)
  4. Jane, W.J., W. P. Chen, and Yuan-Lin Hsu, 2015, The impact of deregulation on the movie box office after Taiwan’s entry into the WTO: the difference-in-differences estimation, Eurasian Business Review 5 (2), 289-308. (ESCI)
  5. Hsu, Yuan-Lin and E. H. Chow, 2013, The house money effect on investment risk taking: Evidence from Taiwan, Pacific-Basin Finance Journal 21, 1102-1115. (SSCI, 國科會財務類A tire 2級期刊)
  6. 郭迺鋒、徐苑玲、林建廷,「消費者信心指數與經濟活動臨近預測」,兩岸金融季刊,第一卷,第二期,民國一百零二年十二月,61-82。
  7. 陳虹伶、周行一、徐苑玲、黃寬彥,「台灣股票市場長期績效」,台灣金融財務季刊,第11輯,第3期,民國九十九年九月,89-114。
  8. 徐苑玲、郭迺鋒、林筱寧、陳瑩潔,「台灣投資人情緒指數新編製與股票市場報酬之間的關聯性」,貨幣觀測與信用評等,第83期,民國九十九年五月,60-73。
  9. Hsu, C., Yuan-Lin Hsu, and P. L. Hsu, 2005, Financial performance prediction using Constraint-Based Evolutionary Classification Tree (CECT) Approach, Lecture Notes in Computer Science 3612, 812-821. (SCI)
  10. Chou, P. H., Yuan-Lin Hsu, and G. Zhou, 2000, Investment horizon and the cross section of expected returns: Evidence from the Tokyo Stock Exchange, Annals of Economics and Finance 1, 79-100. (SSCI)

B. 研討會論文

  1. Hsu, Yuan-Lin, Wan-Yu Lin, and Po-Kai Huang, 2017, Does financial literacy mitigate the gender difference in investment behavioral bias? 2017 International Symposium on Business and Management, Seoul, Korea.
  2. Hsu, Yuan-Lin and Edward H. Chow, 2017, House money effect of institutional investors, 2017 International Symposium on Business and Management, Seoul, Korea.
  3. Hsu, Yuan-Lin, Hung-ling Chen, and Edward H. Chow, 2012, Information content of familiar stocks for individual investors, 2012 Behavioral Finance & International Financial Markets Theory and Empirics Conference, Taipei, Taiwan.
  4. Hsu, Yuan-Lin and Edward H. Chow, House money and investment risk taking, The 23rd Australasian Finance & Banking Conference 2010, Sydney, Australia. The 4th NCTU International Finance Conference 2011, Hsinchu, Taiwan.
  5. Hsu, Yuan-Lin, Nai-Fong Guo, and Jun-Wei Huang, 2009, The attribution behavior of mutual fund managers: Who’s fault for the loss of investing value stocks? 2009 International Conference of Taiwan Finance Association, Chungli, Taiwan.
  6. Hsu, Yuan-Lin, Nai-Fong Guo, Hsiao-Ning Lin, and Ju-Chun Cheng, 2009, Is closed-end fund discount an indicator in the bear market: An application of Markov Switching Vector Autoregression model, 2009 CTFA Annual Conference-Financial Crisis & Risk Management, Taichung, Taiwan.
  7. Chen, Hung-ling, Edward H. Chow, and Yuan-Lin Hsu, Market reaction to corporate name changes: Evidence from the Taiwan stock market, The 18th International Conference on Pacific Rim Management 2008, Toronto, Canada.

研究計畫

  • 熟悉的股票真的有資訊內涵嗎?,科技部專題研究計畫(98-2410-H-128-002), 2009/8/1 至 2011/7/31。
  • 散戶投資人的交易偏好,科技部專題研究計畫(97-2410-H-128-002),2008/8/1 至 2009/7/31。
  • 機構投資人之行為偏誤與風險承擔行為,國科會專題研究計畫(96-2416-H-128-006-),2007/8/1 至 2008/7/31。
  • 熟悉感、注意力與交易行為:股票市場散戶行為之分析,國科會專題研究計畫(95-2416-H-128-004-),2006/10/1 至 2007/7/31。

其他

  • 104學年度榮獲「教學卓越教師-教學績優獎」
  • 101學年度榮獲「績優輔導老師」